Billboard Concept and Design.

After looking into all my UV research, its time for me to start developing. I looked through my notes and picked ou the main information i wanted to use on my billboard concept. I want the facts to be catchy and not long so you can read them as you drive past. The general idea is that at night, a set of black-lites will flash every 30 secounds or so and light up information and images on the billboard. This is working on the idea that the sex trafficking trade is hidden and i am shinning light on the situation. Using a blacklite is also quite seedy as they use it within the industry anyway..clean sheets etc. 

I want to incorporate a girls face into the design so that it is more personal to the viewer and it reiterates the point to who ever is reading the fact or the statistic. essentially it makes it more real. 

I began sketching some really basic layouts just give myself an idea of what i am creating and what i want to incorporate. Each design has an evaluation below:

1. With this design i think it is all a little too small

to be put on a billboard and be read effectively.

i have to bare in mind that the majority of time

when you see a billboard you are driving past 

so the designs and images really need to 

stand out. 

2. I like the idea of this design, the idea of the faces

along the top and the type under the image.

What does worry me is that if you were passing it

then you would just see the faces and therefore you

wouldn't necessarily see the text. Although the 

amount of faces works with a large statistic

because its highlighting a lot of girls instead of just

one solitary woman.

3. here i am using half the face instead of the full image.

This time i think the text out weighs the image, and

i want them both to work together. But i do like the idea

and i think i will develop this further in order

to see its full potential. 

4. This is one of my favorite ideas. it's very simple.

It shows the girls face and the text and i want my

designs to be as simple as possible, so that they

are in-keeping with the packaging idea. With the

full face being shown it means that you can see the

emotion and recognise the pain/lost look on the womans

face.  

5. Here i have just developed the 4th idea further.

It show's the girls face and what it would look like

with the information not on it. I think it's going to

be important to keep something on the billboards 

at all times in order for people to not think its just some

big white billboard with nothing about it. 

But i am not sure yet and i need to see what i would 

look like in development. Even if it means just keeping

the logo on it at all times. 

6. Here i have just played with the idea of having the

type layered over the face. It does work in pen the only

problem is using the UV paint would make it slightly

see through which would mean you wouldn't be able to

see the text or face properly. again i am going to to have

to try this out in order to fully see the potential.

With this last sheet basically i was trying to see how i would print the face using UV paints. the problem with printing in UV it doesn't give you a lot of tones to work with or hues so it would mean that the face would have to be all block coloured, which i don't think would look very good. This does restrict me slightly in how i will use the face and how it can be printed and its a factor that will change some of my designs.