PACKAGING - Development

I decided to try and change the type in order to see what affect it would have. It has worked quite well but i think its starting to loose its readability factor, which makes it a weaker design. I want the type and the information to just jump out at you instead of you struggling to read it.
I have also changed the type and image around, i reversed it. Just to see whether the splashes work well in white. I think it works but i prefer it being in the brighter colours and the text being in a block format.