Cup Logo

I have put together a variety of different logos to help illustrate the flavors of the cupcakes that would go on the cups when people would pick them up. Taking the font I have already used, I have manipulated it and placed it within a logo design. I have kept the colour the same just to see the contrast within the designs easily. (Initial ideas at the bottom)

Again I have taken the lines and done a patterns with

them, instead of them being at an angle, so that they just wrap around the 

circle in an elegant way. 

Taking on the line pattern, I have tried

the diamond style again i like this but its 

a little too dainty compared to the text

which in some sense works but in others im not

so sure, I think i'll have to see what others think. 

I have chosen a wobbly line, 

this represents butter, the wobbly

line like cream. But again i think

it looks a little cheap and doesn't really go with the

rest of the logo. 

Again I have edited the stoke of this logo

I really like the edge it gives the logo, it something different

to a thick line. It defines the circle really well, while giving it a 

little sophistication. 

I've added another stoke line to the logo,

but i think it looks a little too similar to ice cream 

logos i have seen. 

I have taken the outline stoke and played around with

the different settings available on indesign, just to give it

a little more definition. Again I tried the outline just to see

if the contrasting stroke, but again it still looks weak.

Especially compared to the filled out text image below.

Here I have reversed out the font, I don't 

like the overlapping legs it looks a little weird

and squashed. I have also

thickened the outer line to make it stand out

a little more. This immediately draws the eye

but with the weak font, it doesn't look right. 

With the image above and below I have added colours.

I have done a mixture between solid and using gradients

to mix the colour for flavors that are mixed.

Having the large circle behind really helps make the type stand out

and grabs you immediately. I really love the gradient ones.

Switching both the flavors around, makes

it look more dynamic and really grabs the eye which

is what I want. By linking the type to the side you

can see that there's a subtle link between

the background and foreground, joining the logo.

This design looks a lot better,

its easier to read, but im not quite sure

the hierarchy right, i think it should be

the main flavor followed by the 

added flavor. 

Again using kerning I have tried to spread

the words so that they are the same length.

This doesn't look good, it reads really weirdly

and just doesn't look right. 

I decided to add a circle around the words so that it would

give definition to the words and stand out

against the cup background. It also means I can bring

in more colour to the designs. I have also added an '&' but it's way

too big and completely destroys the flavors so not using it. 

Here I have tried spreading the name around the logo

but again this looks way too simple,

and doesn't look especially visually engaging. 

Following my initial ideas i have tried wrapping the

txt around the cup design. But it looks pretty messy,

and not at all legible, so scrapping this idea too. 

I changed the kerning with the letters

to see if it would give a different

look, but it doesnt look great so scrapped it.

Taking the design I have tried to do a similar

layout to the logo but not too similar as the words are very

different. I have kept the same font so as to have continuity

and so there's a link with the logo and brand.