For this project there is a huge range of products that I can produce. Now that I have established a logo design that I am happy with and can easily be reproduced to respond to each product, i have decided to outline my products breaking them up into primary and secondary. I have done it this way because there are going to be certain things that I am going to spend more time in making, whereas others i would prefer to propose and if time allows I will produce them. My focus will then be to work through this list producing them as effectively and as appropriately as possible:
Primary:
Packaging - Innovative packaging design to house the cupcakes for singular consumption and delivery for business.
Bespoke Posters - Interior posters for company that would incorporate the companies image, possible retail angle?
Menu - menu of cupcake choices, with ingredients etc
Business Card - For people to pick up in store, delivery for businesses (can be incorporated into packaging designs?)
Packaging - Packaging containing ingredients to make your own Buttercream Cup Cakes, taking inspiration from current bakeries that are selling their own ingredients.
Website - to promote the company focusing on the information about the company and then promoting delivery to business and functions. Name for website: www. buttercreamnyc.com
Secondary:
Letterheads and Corporate Identity - a range of corporate products such as letterheads, compliment slips, invoices.
Receipt
Labels - for display
Napkins
Shop exterior display
0 comments:
Post a Comment