Sachet try 1

I have put together some sachet try outs with the square design I have tried. Just to get some idea of how it would look with the logo and colour. There is only so many layouts I can do with such a small size content and restricted space. 

(Cappuccino - spelling error)

I have taken the original pantone and reduced the opacity

in order to give it more of a creamed look which matches the colour

of cappuccino. Its just a simple touch to make the packaging relate

more to the content. I realised having the bright bold colours for everything

didn't really work, and by taking a separate element this makes it more 

relatable and appropriate to the content. 

Here I have taken the pantone for the chocolate

colour and used it with this packaging, I wanted something

that represented the dark taste of coffee, while still being bright.

I really like the contrast of the cream and brown it really works well

to make the logo stand out against the background. 

new colour choices for the 

range of hot drink selections.

Still holding an element of colour

but this time with a bit more of an

appropriate colour choice. 

Initial colours in a set. 

After stepping back from the screen the ultra light

avant garde was a little unclear so I have made it heavier

by using bold italics, this just gives it more definition and

adds to the legibility. 

Using small caps to add to the hierarchy and it

stand out a little bit more than usual. I want the

flavor to be legible in a small size. I have kept 

the point size up, not going below 8pt because

it still needs to be readable. 

Using the Avant Garde to make the subheading.

I have already used this font within previous products

so it makes sense for the rest of the products to have

that element within it. 

Closer shot of the layout. Its important that the

logo draws the eye and by having it quite

large it will grab the attention. Then by having the 

sub heading of the flavor in a different font it will

play on the hierarchy given by the logo already. 

Initial layout for the sachet. I want the logo to

be the forefront of the packaging. So again

the branding element comes into play. By having

a bright colour the logo really shines off the page

grabbing the consumers eye.