Corporate identity - compliment slip

To go alongside the Letterhead I also created a simple range of compliment slips. Again taking on elements that have already been used within the project and transferring them onto the slip. with a compliment slip you can afford to be a little bit more ambitious, there is no real structure to it, apart from having with compliments and it all being legible. So i decided to make these as vibrant and as colourful as possible. I think they are more attractive like this.

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I think out of all of them, my favorite would have to be the last two I think they work so well. One being completely different to the other with the choice of colours. I kept the style similar so that there was continuity but then completely changed the colour so that one was a lot more vibrant than the other,. if i were to create a range i would defiantly use these last two. I think these two combined with the double sided letter head would really create an attractive set for the corporate identity of buttercream.

Corporate identity - letterhead

I have come up with a small range of proposals for the company letterhead and design. I wanted to keep the similar colour scheme that had already been running through my project. I think its important to tie it all together to make the brand recognizable and memorable. I wanted my letterhead to keep to the same restrictions of any letterhead (remembering my tutoring in my type module) But be a little more inventive with the colour and the logo. I played around with a variety of ideas changing the logo around in certain places and seeing how it would look, as well as playing with the function of the layout.

Open publication - Free publishing - More buttercream

I think my favorites would have to be the brightly coloured background ones and then the one which would be double sided. The reason i love the vibrant ones it because it is so different and i keep thinking about how it would arrive in the post because it would look striking when you oepned it. My only problem with this, and its quite big is the logistics of having something so brightly coloured, it may detract from the message being sent in the letter. It just doesnt seem all that professional. So i don't think i could use them.

So for my chosen letterhead it would have to be the double sided print. It would have a bright and colorful background, but the functionality of the page with the info on would still work. The type would still be legible and the message clear. I really like the placement of the logo at the slight angle, it makes it a little quirky compared to the logos that were straight they just seemed a little clinical.

Now this would only come in purple, because i intend to have a small range of compliment slips that would go with them, so the corporate identity becomes a range in itself instead of an individual part.

Photographs of products

After taking the pictures of the separate elements I thought it would be best to put the whole thing into context by putting a cupcake in the product, that way it really sets out how it can be used and how it would look in a takeaway form. 

I particularly like this angle because of how the

light plays off the surface and how highlights the cup and

the packaging in quite a subtle way. You can clearly see cake

and the logo responding to the cupcakes flavor.

I then decided to take a lower shot because that

way you could really see the logo and how it represents

the cupcake. I also really like how you can still see

the rest of the packaging and the menu. I think its important

to showcase all the elements.

I did a closer shot so you could really see everything.

I think this shot because you can look at each individual design

like the logo on the cup and then the main logo as well as the logo

on the menu. 

Photographs of products

After looking at the test shots I had already taken of my menu, I wanted the new images to be along the same lines just a little clearer and better quality. Theres some key elements that did need to be focussed in on, for example looking more at the promotion and the layout of the flavors. Seeing as these were the main two things i wanted to push with the menu. 

I really like this shot because you can still see the cover but

its all about the promotional offer which i thinks great

because it really grabs your attention.

This next image i think works really well because you get the 

crisp side of both design elements within the layout for example

you can clearly see the prices which is then offset by the

text about the flavors. Instead of them being photographed next to each other.

I am really happy with this. 

I wanted an shot of the whole thing, but it looked a little ugly

so i decided a smaller shot of the back 3 pages would be more

interesting because then it shows the other information on the

back. Plus this was a lot easier to frame and you can still see the details.

Here I have photographed the offer and how it would function. I really

like this image because it lis slightly off center which grabs the attention

and then the huge rip shows its function. You can still pick out the detail

of the print as well which i think is really good. 

Photographs of products

After taking pictures of the cups I then needed to take some more pictures of the packaging for the cup and how it is being held. I think its important to put it into context of how it would actually be used and what you can see. I am really happy with these images because i think they showcase the elements of the packaging really well.

with this first image i am really happy with how the

light reflects of the inside of the packaging making

it shine really bright which works so well in the

stark contrast to the white outside. I also like how you

can see all the different aspects of the packaging from the interior to the

menu to the cup.

I then decided to take a closer shot of the icons because they are very important

to the functionality of the packaging and the cup.  I like this shot because it does

highlight the icons while also focusing on the cup so it links them together nicely.

I then took a shot of the packaging at a slight angle with the sup in it. I am not

100% sure that this works, but i really like how the light plays off the surface

creating a really shiny surface which I think works nicely. Although

you do loose some detail with the labels and the logo.

Similar to the angle i took in my test shots i decided to retake the picture

of the packaging being laid flat out so you could see the detail and the cup. I think

this is a much nicer shot of the packaging in its entirety because

you can see all the elements and how it all works together.

Photographs of products

I have taken some more professional images of my products to really showcase the qualities of their design. Its important to me to get these pictures right as they are going to represent my products on the boards.  I really want to show them in the best light. A lot of them will need tweaking on photoshop, but as a basis to go from I am very happy with them.

This first shot i was trying to showcase just a sample of

the ranges of flavors and their packaging. I wanted to give a 

taste of what the range would look like.

I did a closer shot at a slightly raised angle so that you

could see the inside of the cup aswell and see the shelf layer.

I then took another picture from a slightly different angle 

to really see the main logo and then the shelf on the inside.

I also put another cup inside so that you could see the stacking

and still see a band of colour within them.

I then wanted to have an image of just the top

so you can see the shelf and the contrast it makes

with the white cup. I think it works

but maybe a little confusing and therefore focus more

on the shelf.

So for my next image i took a picture directly above 

so that you could see the shelf and also see the contents 

within in it through the small hole. I like this shot

because the light catches the surface and makes the shelf

shine, which looks really nice.

The next step was to take the cup apart in stages, again similar to the test photos I did so that you could see the different elements of the cup and really understand what they are all about.

This shows the shelf taken out and the napkin. 

What i really like about this shot is the light going 

through the shelf and creating an interesting shadow. I

also like the shiny surface it creates when reflected off the

shelf itself.

I then added the coffee sachet, I think this works really

well. i took the picture from a slightly lower angle so

that you could see the logo as well as all the separate parts

of the cup.

I am really happy with all these photographs, especially the deconstruction ones I am going to use these on my boards. I think they are elegant and show my product in a really clean way.

Web Design Final Screens

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I have put together a .pdf of all my screens of the website that I have created. While going back through my website I have made some changes because i think it needed just a few touches to make it look a little bit more professional. I decided to change the background colour to a black, that way the images and the main page stand out a little more. It just gives such a clarity to the main page and adds such a crisp-ness to the design. I am really happy with this because it just adds another professional level to the design for the website. Another change i made was to the logo, i think it needed a little bit more just to make it stand out on the page. I don't want it to be the center of attention i want the images to speak for themselves as thats our main selling point. Overall I am really happy with the website, i did find it quite hard to put together as i've never even contemplated creating a website before and it did take me a while but, I think the achievement of doing something like this is great and i now know how i can create a website to an acceptable level. I defiantly intend to take these skills further.