I just saw a pig fly..

Thursday 29 April 2010

Making friends.. it is a very broad term and in order for my product to be successful i really need to be specific in what i am creating and not try to get a head of myself and try to do too much. Which is what i have done in the past and the final product has lost quality because of this.


What my main focuses with this project are going to be the Buddy product itself, and the way in which it is packaged. Once i have that sorted and if i have time i will think about creating the online profiling and other products that could come with it i.e a poster that as all the varying Buddies on it.

One way to help me focus myself, is to create some specifics now. And in order to do this i have looked at the audience a little more thoroughly. We all know its going to be net years first years, which was essentially us a year ago. This is great because we can immediately relate to them and what they have been through. It also means that we can think like them.

below i have taken the audience apart into different categories and see what i would associate within those categories.

Audience - YOUNG - VIBRANT - ARTY

Within these catagories i have done a word association, always keeping in mind that the students are arty and it must relate to graphic design.

Young - Colourful, interesting, visually engaging, interactive, stylized, contemporary.
Vibrant - Colourful, bright, loud, heavy drawings, fun, humorous, interesting, relatable
Arty - Graphics, visually engaging, humorous, interesting, different, quirky

After i did these, i decided to take out the ones that i want to evolve my product around:
- colourful
- contemporary
- stylised
- visually engaging
- interactive

Now i have some specifics to start focusing my product and project around.



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