we had a really useful crit today that gave us some really clear areas that we need to investigate further to clear up some confusions. It also became apparent that the idea of the Golden ticket to entice people to visting the retail store was going to be quite key to promoting the chocolate as well.
(Aarons notes on our crit)
I was responsible for taking notes in our crit, and i managed to get some quite clear ideas about it. There are some quite clear areas that we need to investigate further such as:
How long is it running for? - For example does it run for a weekend? or a week? How long can stands stay in certain malls etc?
Where's the most appropriate place for it to be put?
How would the staff be represented?
Golden ticket? Maybe re-think the ticket colour because could seem a little childish
Who do the people handing out chocolate give it to and where?
Possibly use the tickets to direct people to other sources for the chocolate?
Move the logo up on the iPhone so it can be partially seen when hand is wrapped around it
Possibility of ice dream van promoting green and blacks?
These are all areas that we need to investigate, I didn't get a chance to speak to Nick before he left so I am going to start the research for all these. I am also particularly interested in the last concept for the ice cream van. I may try and generate some ideas and development to show him next week.
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