Lanyards

We decided that we needed more products to help promote the product and brand. One of the easiest things to do this is Lanyards. They are functional and people use them, by putting your logo on them people will see it recognise it and hopefully choose that brand in the future. Thats why we have chosen to put them with the 'promotional bag' we are giving away when they hand over their ticket. So i decided to use photoshop and place their logo onto the lanyard images i had collected. 

From my research i picked the images that would be more applicable to placing their logo in a clear way. With this first lanyard, its plain and small so i put the small secondary logo onto the product. My only problem with it is that fact it may not be instantly reconisable, which kind of defeats the point of it. 

Here i have found a perfect selection of Lanyards. Each has a different colour but it can showcase the designs perfectly. I added the first plain logo in black so that it stands out against the background. I have embossed it onto the lanyard giving it some depth and hoping to added a textured view to it. 

I also altered the gradient adding the appropriate lighting affect to the logo so as to blend in perfectly with the rest of the lanyard and the image. 

I then used the same technique with the other lanyards. With the red one i added a strong light to it giving the idea of it being slightly shiny, this is to show that it would be heated plastic/varnish onto the lanyard. 

I then changed the logo gold and placed it on the black. This hasn't worked out as well as i had hoped, the other blend quite well whereas this one doesn't so it doesn't it quite the same affect as the others.

I doubled up the logo on tis designs so it gives a sense of it repeating itself along the length of the lanyard, much like other lanyards where the brand identity is repeated along it so you can see it no matter what.

I am really happy with these, i think the colours need to change to try and represent the coloured chocolate bars. I also think they gold needs changing as well but for now it gives a sense of what we are trying to achieve.