I have taken the hand held bag idea and just experimented with logo and a concept that Nick was playing around with which was using small tag lines to get people to taste the chocolate. Essentially characterizing the brand. I have just taken the first idea with the melting chocolate and added words to try and get people to be enticed into taking away the promotional good.
I think that they all works on different levels, but i think they most applicable to the design is the last bags. It just has the logo on. Its simple and would draw people in. Im not sure the tag lines are necessary really. I also think there is too much going on on the other layouts, which is distracting and we want people to see and recognise it immediately.
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