Today i put together a range of different layouts for the Ticket promotion we are using in order to attract people to our campaign, which will be the retail outlet in Victoria Quarter.
My aim was to create something that looked professional and luxurious, something that when you received it it would feel like something special. I decided to use the font that Green and Blacks use with the rest of their promotional goods, so as to link with the whole product. The main points of the the ticket are to get across that its green and blacks, a taste of luxury, the date and where and the fact theres free chocolate.
This first ticket is very basic, it has the general information on it. I have followed the same format with which they brand their chocolate bars, so they overlay the main logo on top of their secondary logo which is just the G and B. Im not too sure about this because i dont think the hierarchy is quite right, as it doesn't highlight the brand enough.
This second one i added some line filigree along the bottom, again adding to the idea of luxurious. It adds an age old image that can symbolise the idea of riches and wealth, which is what we want. Because its an affordable luxury.
With this next one i have altered the kerning with the dates so as to create a squared off section of type that reads easily and follows the hierarchy on the page. Although what i am finding is the type underneath is too small and would just get skipped over.
I have split the text up with this ticket, giving more emphasis to the free sample. This way the information is contained. I still think the logo is too small and there isn't enough going on with the sample, it should be bigger.
I have changed the kerning and point size of the text along the bottom so as to make it fit, and have your eye drawn to it. again i think it isn't quite right yet, but it is starting to look more effective.
I have tried to box everything in with this ticket layout. My aim with it is to square it off, there is a lot more emphasis on Green and Blacks which is good because your eye is immediately led there, then you proceed to read the rest of the information along the bottom. The layout for it is not quite right yet, but if i alter a few things i think it could work quite well.
I added double the filigree on this ticket, and i think that it may be a little too much and detracts from the information that is laid out. However is could also work to attract the eye, which is another element i want. The information does look a little too squashed though.
After looking into the first ticket we wanted to create a second ticket that could be distributed once you had received your first sample, the idea being that the customer would want more and they could go to any supermarket to pick up some more Green and Blacks.
This was using the similar design layout I have used on the first ticket, but altered the information. I think it works but maybe needs a bit more information on where you can get it from. I was focusing on the idea of where you can get the chocolate from within the high street, as you would be receiving this at the Victoria quarter.
Here i have shrunk down the branding and added a map so as to highlight the key supermarkets you could go to to get the product. I think the map is a little small though and doesn't show the street names all that well so makes it kind of redundant.
This encompasses the image above and the image below, making the ticket double sided. The front with the information and where you can get it. With the back having the map to show you the places in relation to the shopping center in leeds. I don't really think it works, i think the map on its own is too bland and doesn't work that well. plus i don't really like the filigree around the edges either.
Again playing on the whole idea of it being double sided, i tried to do it like bullet points on the back. but it really doesn't work, and just looks childish. No sense of luxury around it. However i do like the front, it sharp and to the point and reiterates what is being said about the chocolate.
This i have taken the same idea as before and added more places that you can buy the chocolate, plus the map. Now i think this does look better but again the same problem with the map as before, its illegible. Which completely negates what the function of it is.
The problem with the above image is that it is too boring. I am really struggling with this layout, trying to keep it functioning but visually engaging at the same time. This is proving to be very difficult.
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