With this new brief we are looking at message and delivery. Using our last project as inspiration or development we are to produce a mail shot to be sent out to 10 different people, this means that we have to produce a design that is easy to reproduce, inexpensive and can be delivered easily. We have to use the same tone of voice as we did with the posters and ideally just transfere the style of design from the poster onto the mail shot, this is exactly what i will be doing). With the 10 people we send it out to they have to be specific to our target audience, in my case hospitals, doctors etc.
We have been given the envelope design with its specific sizes so that is what we model our new design around. This means that I will be looking at the content more closely and about the envelope itself, i.e. thing that i can do to alter the envelope for example it opening up into an a3 design or printing on the envelope. We were told to focus on one aspect with the mail shot out of these choices; Inform, instruct, persuade, promote? - For my envelope I have chosen to inform, as the whole point of my posters was to raise awareness of the MRSA superbug and therefore informing people will help their understanding of it. I have chosen to send my envelopes to hospitals and doctors because they are the people that are in the situation too help raise awareness and they have the facilities to either put my posters up or whatever i decide to put inside the envelope.
The benefits of this project s to help make us think more like a graphic designer, it makes us look more into the design (with having specifics and seeing what we can do), printing costs and colour reproduction on a large scale (because as Amber rightly pointed out it will be very rare for us to design something as a one off).
After we had our briefing we were told to go away and focus on the WHO, WHAT and WHY.
We were given a task to create 4 sets of 5 statements relating to our previous statement on the poster. This meant creating 5 facts, 5 opinions, 5 closed questions and 5 open questions. All of these facts would come from the research that we had done and had to relate the the statement to maybe be used in the mail shot. Below shows my 4 sets.
Who are we trying to say it to?, Why are we trying to say it? and What are we trying to say?.
Below shows my response:
What am I trying to say?
That MRSA is a disease that kills over 1,230 people in the UK every day.
Why are you trying to say it?
In order to raise awareness of the superbug so people pay more attention to it. People don't know how serious it actually is.
Who are you trying to say it to?
At the moment i am trying to raise the awareness in relation to doctors and hospitals because they are the people that can do something about it, it is their responsibility to keep it under control and prevent it.
After I had worked all of this out it was time to start my ideas and designs for my envelope.
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