No News is Good News... Brief - Part 2 Development

We had a crit on thursday and by then i had all my initial ideas on content and envelope design but needed to discuss ideas about envelope layout. I got feedback suggesting doing a small fold out. with this in mind i began development work on the layout. All the feedback from the crit can be found on my PPD blog.

Development for fold out:
I began by looking at the width of the envelope to gage how wide my design could actually be. I did some designs before which were A3 fold outs and they just looked too messy, there were too many creases all over the page. Didn't look professional enough. So I then began with just working with a strip. I tried different layouts to see what would work.

To the left shows some of my working out but the rest is in my work folder. It just shows example of how i worked with the a3 and then on a smaller scale, messing around with layout and seeing what works best so that i could then go onto illustrator and try out different looks.

I decided to go with fold over effect. I think this idea works well because it opens like a card and then has the 'horrible' message. The next stage was to look at where the content would fit into the layout - for this I tried out a whole load of different examples, on illustrator and then mad physical examples. With the physical examples this helped me get a look at the real outcome and make alterations on a real scale which gave me more areas to look at and improve.

1.This is the original image just showing where the layout for the weekly calendar would be. i wanted it on the right hand side so it would be the last thing you saw as you peeled it open, this then adds to the message.
2.This has all the content on the page with the main message written along the top. This is too small and I don't think it really shows the message in the best way. Having said that i like where the calendar/web address is and the weekly calendar on the right. I want the message to be in the middle to draw attention to it.
3. This is one of my favorite designs. This is because the message is large and readable. it mimics the original poster text too. i also think on some levels it works as a greetings card, all be it a horrible greetings card - but the way you open it up works as if you were opening a Christmas/birthday card with the text placed in the middle.
4. This is a bad layout and design. You can't read the message and doesn't function well as you open it. there is no impact whatsoever just confusion.

5. This has the original idea of having a cut off section. although this looks good the idea behind it has gone as i have changed it slightly so there is no need for a cut off section anymore - also the text is illegible too.

I chose the 3rd layout because it utilizes the dead space in the middle. It catches your eye when you open it and the message gets across straight away. Its simple and effective.

I was also looking at the development for my envelope. This was fairly simple to develop - I sketched around my hand then places the files in illustrator and added the same style to the fingers that is on the original poster ( blocked out hand with the bacteria all over it).



I really think this works well, especially when you think about a postman carrying it not knowing what it means unless you open it. the envelope makes you think and want to read more. I like the just having the address on with the hand print i think this is very simple and doesn't detract from the hand in anyway and vise versa.