After we decided not to do the recycle title we picked two new titles out and began to brainstorm them.
The first titled we began with was 'Get people to try something new' The ideas we came up with were:
- Getting people who like different things together i.e music/interests such as playing guitar or playing games etc.
- Getting young people to try old stuff. Old people attempting new things.
- Geared towards Teenagers
Instead of making it something for people do i.e events etc i thought of the idea of making people realise that they need to experience new things as life is finite. So began to brainstorm that too.
- 'You only live once'
- Why you should do something new
- Pros 'WHY NOT' against 'WHAT IF?'
- Focus on branding and corporate identity, maybe develop a pack? with t-shirts flyers, instructions a book compiled of what you could do
- 20 of the best things to do before you die.
- Geared towards 18+ because some things you need to be an adult to do
- Website - a website with more things to do and to find people who want to do what you do, in case you don't want to do it on your own.
Once we had done this title, and established a viable idea we decided to move onto another which was 'Get people to tell the truth', and we began to brainstorm this idea.
One of my favorite sayings in life is 'Why lie? The truth is way more fun' and decided that could be something good to follow.
- The lies you tell your kids and subconscious damage you do
- the way to break it kids gently without you having to do it
- Films to look at i.e Ricky Gervase 'The invention of lying', 'Liar Liar'
- Santa doesn't exist, easter bunny, tooth fairy etc
- The difference between a white lie and a big lie
- Branding and corporate identity 'The White Lie' Company
We decided that we would go with the second idea because it would be fun and we could create something fun and informative that would maybe help with people in the future.
The next stage was to establish the lies parents have told their kids and how they reacted, as well as asking students.
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