Green and blacks packaging ideas

Friday 11 March 2011

I have put together some basic ideas for the packaging. They are by no means great but they give the idea of what sort of style i am looking into. Apart from the very first one. Again i wanted to go with the simplistic approach, just using the logo and brand identity to speak for itself, we want the brand to be recognised so its best to use it on it's packaging so it can be seen and recognised. 

I really like the above design. It is like a tray encasing the phone so you can 
see it clearly with the band of chocolate surrounding the back. Its stylish and simple
and relates to what Green and Blacks want to be seen as now. 
I don't like the above design at all really, i was trying to mimic the box
you get when you receive and iPhone but it just looks horrible so i wont
be using it. 
This is taking on the shape of the iPhone and the style i have
used for the chocolate bars and essentially wrapping it in the 
same style. I don't think it looks great on screen but if it were made
i think it would be quite good. 
The last is taking on the style that a lot of packaging comes in now. 
A simple box shape that encases the handset and displays it easily.
This leaves room for branding and design, which is good for us. Im
not too sure about it though because it doesn't look that sophisticated. 


From these designs I think my favorite would have to be the first, but i am going to speak with Nick before we finalize anything. Another problem is i am starting to have my doubts about producing and iPhone as i don't think its really necessary at the moment but could be used as further promotion.

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