I have been thinking about the little elements that go along side with the cup. I have decided to colour the shelf that would go inside, it will match the outside packaging so it has some continuity. Its just a little detail but it adds to it, especially as the shelf will now have more interacting with the consumer because of the whole cup being a coffee cup now, so its just a little detail but it will make all the difference. I will be printed on a the same substrate as I have already been using because it strong and durable as well as being flexible enough for it to be removed easily.
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